Our Story

About Us

Santa Cruz By The Sea
Est. 1987

A Family Legacy, Reimagined

Santa Cruz By The Sea was founded by the Reyes family in 1987, when Elena and Jorge Reyes converted a historic Victorian seaside inn into a boutique hotel that quickly became a beloved landmark of the Central California coast.

After a complete renovation in 2019, the property emerged as one of California's most celebrated boutique hotels — preserving the warmth and personal attention of its origins while embracing a new standard of luxury design and guest experience.

Today, the hotel is led by the second generation of the Reyes family, who carry forward the conviction that the finest hotel experience is one where every guest feels personally known.

Founded by Elena and Jorge Reyes

Our Values

What We Stand For

Personal Attention

Every guest is known by name. We take time to understand what matters to you before you arrive.

Local Roots

We source from Santa Cruz farms, partner with local artisans, and champion the community that has supported us for nearly four decades.

Thoughtful Luxury

Luxury is not excess — it is the presence of everything you need and the absence of everything you don't.

Environmental Stewardship

Solar-powered. Zero single-use plastic. We protect the coastline that makes Santa Cruz what it is.

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